venerdì, ottobre 05, 2007

Newsweek: Campaign 2008: The Stumper Stickers

I thought you might enjoy this intersection of politics and design. The article critiques the logos of the 2008 front runners.

“Election season is taking over the front page, the evening news, and—sticker by sticker—the nation's bumpers. Like any ad, the logos of the '08 contenders are designed to sell a brand and subliminally play up a candidate's winning image. PERISCOPE sat with Michael Bierut, a partner at design firm Pentagram, to parse the good, the bad and the sans serifs.”