Article: Portals Think Small for the Latest News

From the WSJ:

Portals Think Small for the Latest News

Niche Sites Offer Access To Content as Gateways Battle Traffic Slippage

“Six months ago, Minyanville.com was an obscure provider of financial news that, among other things, featured an animated bull and bear named Hoofy and Boo that bantered about the day's headlines…. Today, Minyanville Publishing & Multimedia is in a much different position. The company provides content to major financial sites, from Yahoo Inc.'s Yahoo Finance to Microsoft Corp.'s MSN Money and Time Warner Inc.'s AOL Money and Finance. It also supplies video clips of its animated characters to News Corp.'s Fox Business News.”