5 Gum

I bought a package of “5” gum purely because I like the package design and graphics. (It turns out to be tasty as well.) ER had this funny addendum:

The marketing plug for 5 gum is pretty funny: “Advertisements for the gum suggest it stimulates all five of the human senses. The brand features three flavors, each suggesting a unique effect on the chewer: the cinnamon flavor (Flare) is said to heat up as it is chewed, the spearmint flavor (Rain) "tingles," and the peppermint flavor (Cobalt) is said to cool down as it is chewed. Despite these bold claims, none of the flavors heat up, "tingle" or cool down at any point while chewing.”