venerdì, giugno 13, 2008

Viral Marketing Insights From WillItBlend.com

Wordtracker.com has a fun success story about viral marketing.

“For years I’ve been doing a test where I start the motor and jam a piece of timber into the blades and test the strength of the drive component, the electronics, and the blade itself. We thought it might be fun to try out some other things that people might find amusing. “

As their videos on YouTube grew in popularity, Blendtec found their online sales grew by 500%.