mercoledì, gennaio 07, 2009

Google Analytics Tracking for Adobe Flash

I was just reading that Adobe and Google have created a “simplified solution for tracking Flash content…called Google Analytics Tracking For Adobe Flash.”

This might be very useful for adding another layer of tracking to our Flash-based projects. There is a nice overview on YouTube, as well as a blog entry on the Google Analytics site. Here’s an excerpt:

This feature is a translation of the current Google Analytics tracking code into the ActionScript 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.

Now it's simple for Flash content developers to answer questions like:

  • How many people have watched my video?
  • Are we developing the right creative that attracts new users?
  • How effective is my content at getting people to take action?

All the technical details and Flash components can be found here.