Adobe to acquire Omniture

I thought this was an interesting development last week that might affect all of us using Adobe’s tools in the future. Adobe plans to acquire Omniture, a company that specializes in “business optimization.” From Adobe:

“The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences.”