David Moore, chairman and CEO of 24/7 Real Media

“One of the reasons you are seeing consolidation and an interest in technology is because when you have your technology on a Web site, that gives you better insight into the audience and offers a gateway for the advertiser to put the right ad in front of the right person at the right time, which is really what the Web is about. You can really tell what you get for your money. Without a technology gateway, you don't have that type of insight that perhaps your competitor does. As a result, you just won't be able to target and get the results that are going to be important to the advertiser.”

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