Ten principles that contribute to a Googley user experience

This is interesting to me – I agree with many of their philosophies and enjoy their products, but have to confess their page designs aren’t visually appealing to me. I must not be “Googley!”

“The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is "Googley" – and will satisfy and delight people all over the world.”