martedì, agosto 19, 2008

Top Emailers Don't Lead on Best Practices

I thought this was interesting. I wonder if those who are more successful feel less pressure to create successful campaigns?

Top Emailers Don't Lead on Best Practices
If you're looking to top brands for email leadership and exemplification of best practices, you might be out of luck. A Return Path survey of 61 top brand marketers found many are missing the mark:

  • 60% did not send any welcome message.
  • 33% sent a message within 24 hours.
  • 7% sent a message two days to three weeks later.
  • 30% sent no mail in the first 30 days after opt-in.
  • 70% asked for detailed information at opt-in.
  • 75% of those marketers never used the information.