Brand Interactions Are the Future

ER is always passing along visionary stuff. Here’s the latest: a great article about Brand Interactions. Here’s an excerpt:

“Micro-interactions are the everyday exchanges that we have with a product, brand and service. Each one, in and of itself, seems insignificant. But combined they define how we feel about a product, brand or service at a gut emotional level. In the case of Google, each time it helps us find what we are looking for, view a map, send an e-mail or connect with a friend, it deposits a positive impression in our memory banks.”

The article also includes this interesting video: Experience Design and Convergence from the Interaction 2008 conference.